A Love Story: Totême

A “refined yet casual luxury” is the signature aesthetic of Totême, the clothing line created by swedish couple Elin Kling and Karl Lindman. The founder's separate backgrounds form an ideal combination; Kling bringing expertise from her acclaimed personal style site and Lindman with a profound branding and marketing background from his prior position at advertising firm Baron & Baron and current status as Art Director at Interview Magazine.

The design of Totême is based on a woman perfectly relaxed yet chic during her leisure time. It’s all about her attitude and how that is reflected in her style” says Creative Director, Elin Kling.

Totême is available at www.toteme-nyc.com and the leading online retailers Net-a-Porter and The Line as well as a handful of selected retail stores in the US and Europe.